Innovation Runway

A big thank you to all who have participated in the
L’Oréal Innovation Runway startup challenge!
The event could not have been a success without you. Congratulations to our winners, Austrianova and SketchOn for winning the cash prize, and to SketchOn for receiving the Startup SG Grant.


L’Oréal Research & Innovation is launching a Startup Challenge – the L’Oréal Innovation Runway – to partner with early-stage startups and small enterprises in the Asia-Pacific (APAC) region.

Research and Innovation is at the heart of L’Oréal’s philosophy. Startups constantly invent new technologies and L’Oréal is looking for startups with unique solutions in the areas of Personalised Beauty, Smart Materials, Natural Materials, Delivery Technologies, and Digital Technologies.

This multi-disciplinary approach will allow us to co-develop new solutions that go beyond the traditional cosmetic approaches, to reinvent the next generation of beauty products.

L’Oréal is partnering with Startup SG, NUS Enterprise and SPRING Singapore to launch its inaugural Startup Challenge in Singapore and across the Asia-Pacific region.

Submission Closed

Prizes And Incentives

Participants can win the opportunity to work with L’Oréal, gain access to mentors and industry networks through L’Oréal, NUS Enterprise, and SPRING Singapore, as well as potentially receive S$5000 cash prizes and a S$50,000 Startup SG grant.

Potential access to L’Oréal’s century-old R&D expertise

  • Opportunities for conducting a pilot study with our APAC hubs.
  • Developing longer term strategic partnerships.

Mentorship and Industry Network

  • Exposure to NUS Enterprise and local network of industry partners, companies, investors and startup mentors
  • Startup boot-camp or targeted mentorship sessions by NUS Enterprise for startups selected to be in the semi-finals

Startup SG Grant

  • One winner stands to win a $50,000 Startup SG grant, sponsored by SPRING Singapore. T&Cs apply.
  • In addition, both winners will be fast-tracked to the Grand Finals of Slingshot@SWITCH.

Financial Award

  • Each winner will receive a prize award of S$5,000. 2 winners will be selected.
  • No equity is taken.

Industry Exposure

  • Opportunity to pitch to a wide audience
  • Gain faster understanding of industry challenges and needs
  • Unique insights for the shortlisted proposals
  • Increase prospects for co-creation or co-development activities

Access to Shared Spaces

  • Wet lab, prototyping lab, workspace and desk

Challenge Categories

Novel, Smart Materials

We are seeking new materials with novel properties, such as those that change their properties upon different external stimulus.

Green Materials

We are seeking naturally-derived and/or renewable materials with novel properties.

Delivery Technologies

We are seeking technologies that can enhance and/or control selectively the delivery of active molecules through skin or different elements of skin, scalp or hair.

Personalised Beauty

We are seeking predictive solutions for evaluation of skin/ hair for the purposes of providing personalised treatments for consumers.

Digital Technologies

We are seeking technologies which enable consumers to enjoy new experiences when using hair, skin, makeup products or enhancing retail experiences.


Submissions of all proposals should include the following


  • 23 June 2017

    BLOCK71 Roadshow

  • 28 June 2017

    Impact Hub Roadshow

  • 4 August 2017

    Deadline for Submission

  • August 2017

    Review of Proposals
    Announcement of Shortlisted Startups

  • Sept 2017

    Startup boot-camp for semi-finalist
    by NUS Enterprise

  • 18 Sept 2017

    Semi Finals
    (Private Event at THE HANGAR by NUS Enterprise)

  • 19 Sept 2017

    Finals and Announcement of winners
    at Slingshot@SWITCH

Who Are We


L’Oréal has devoted itself to beauty for over 105 years. With its unique international portfolio of 32 diverse and complementary brands, the Group generated sales amounting to 25.26 billion euros in 2015 and employs 82,900 people worldwide. As the world’s leading beauty company, L’Oréal is present across all distribution networks: mass market, department stores, pharmacies and drugstores, hair salons, travel retail, branded retail and e-commerce.

Research and innovation, and a dedicated research team of 3,870 people, are at the core of L’Oréal’s strategy, working to meet beauty aspirations all over the world. L’Oréal’s new sustainability commitment for 2020 “Sharing Beauty With All” sets out ambitious sustainable development objectives across the Group’s value chain.

For more information, visit www.loreal.com

Startup SG

Startup SG represents the shared interests of the startup community and showcases Singapore as a leading startup hub. It is the brand for all local support initiatives and provides stakeholders with a platform to connect globally.

For more information, visit www.startupsg.net

NUS Enterprise

NUS Enterprise plays a pivotal role in advancing innovation and entrepreneurship at NUS. It actively promotes entrepreneurship and cultivates global mind-sets and talents through the synergies of experiential entrepreneurial education, active industry partnerships, holistic entrepreneurship support and catalytic entrepreneurship outreach. As Asia’s Thought Leader for Innovation & Enterprise, its initiatives complement and add a unique perspective to NUS teaching and research at the University and beyond.

For more information, visit www.enterprise.nus.edu.sg

Spring Singapore

SPRING Singapore is an agency under the Ministry of Trade and Industry responsible for helping Singapore enterprises grow and building trust in Singapore products and services. As the enterprise development agency, SPRING works with partners to help enterprises in financing, capability and management development, technology and innovation, and access to markets. As the national standards and accreditation body, SPRING develops and promotes internationally-recognised standards and quality assurance infrastructure. SPRING also oversees the safety of general consumer goods in Singapore.

For more information, visit http://www.spring.gov.sg/

Frequently Asked Questions

Q: When does the submission start?

Q: When does the submission end?

Q: How can I participate?

Q: How will my submission be reviewed?

Q: If we are not based in Singapore, are we eligible for the competition?

Q: What are your policies on intellectual property protection and confidentiality obligations?

Q: Can a group of individuals apply?

Organised by


Key Partner

Startup SG

In collaboration with

NUS Enterprise Spring Singapore


Please contact us via email if you have any questions. We'll get back to you as soon as possible.